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Mission US
What is NuYugen?

NuYugen, pronounced “New-You-Gen” comes from "Yūgen",
an Eastern philosophy that translates as: “the deep sense of wellness bestowed
upon us when the body, mind and spirit are aligned in perfect harmony and balance”.

This philosophy is the core value of our company and our products.
Our products deliver Yūgen.

We aspire to spread “Yūgen” to all of humanity across the globe.

9 Core Values of NuYugen

Humility – Respect – Honesty
Curiosity – Integrity – Creativity
Transparency – Humor – Simplicity
A new era is dawning.
This is your time

We are in the midst of a global transformation – people everywhere are awakening to a deeper holistic awareness of their true nature.

As awareness increases so does the need for taking charge of your own health and wellbeing. NuYugen offers a real path forward!

We have the products, people and the plan to support your awakening, alignment and advancement towards a higher level of wellness.

You see, at NuYugen, we recognize that each and every one of us is on our very own personal journey through life. We respect everyone’s unique perspective and contribution.

Along this journey, we are here to appreciate, support and empower each and everyone’s individual path towards well-being. Finding your way to optimal health can be difficult, and so NuYugen offers a solution – a real path for you to advance towards personalized wellness.

We firmly believe that you can do well for yourself by genuinely doing right by others. With products that work. With people like you. Do well by doing good.

NuYugen is at the forefront of science, producing leading edge plant-derived products of the highest quality, products that contain some of the most powerful plant-based compounds known to increase wellness of the body, mind and spirit.

Your body knows what it needs – our products deliver potent plant molecules like adaptogens and antioxidants that your body selects and uses to repair, rebuild and rebalance.

Our product formulations and processing methods are based on over 70 years of modern scientific research and in-depth ancient herbal wisdom handed down through generations of scientists.

Our methods are proven to unlock and amplify the synergies of plant molecules to deliver you superior health benefits to exceed all expectations.

Join NuYugen to:

EXPERIENCE the ancient healing power of plants and
their beneficial compounds.

AWAKEN to the wisdom that perfect health is holistic, it
comprises your body, your consciousness, your
relationships, and your community.

ALIGN with other like hearts and minds who share a
genuine intention to see real and measurable
improvement in the lives of themselves and others.

Advance along your path toward greater health, wealth
and well-being.

Join the NuYugen family. Empower yourself to succeed!
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